Who are Assured Food Standards?

Assured Food Standards is an independent not for profit organisation that sets standards for UK commodity production to ensure that food is produced on farms working to high standards of production and ultimately that use of the Red Tractor Logo is used only where appropriate.

The Red Tractor Logo officially certifies that food has been produced, processed and packed to rigorous standards right across the food chain.  At the point of packing we define the usage conditions for the Red Tractor Logo. To maintain the integrity of the mark we operate a robust licensing system with the processors and packers that use it to ensure it is only ever seen on food products that are truly allowed to use it. As we tell shoppers…...if you see the Red Tractor logo you really do know what you’re buying.

What we do.

To be able to make such claims AFS operates a rigorous annual licensing system which verifies the standards that underpin the mark.  Originally the licensing renewal process took the form of a paper based routine which had become onerous for AFS to administer; our data storage facilities and the current system had become inappropriate for the size of business AFS had become.

WebAppz designed and constructed a comprehensive feature rich online system that allows food businesses using the mark on pack to apply or renew their Red Tractor licence online.  All communication is electronic and applicants are kept up to date by automatic system emails generated at important stages throughout the process. The live administrative function allows the AFS admin team to manage the renewal process much more effectively as well as being able to access a number of bespoke reports designed by WebAppz to provide us with key information about our licensed businesses.  WebAppz provide a full management package, including support hosting and daily data backup.

Why WebAppz?

Once AFS had taken the decision that a new licensing management system was required we briefed and met a number of IT developers with our proposed requirements.  It was clear from the outset that WebAppz could provide excellent value for money and this remained true through out the build project.  Vital to the project’s development, not only did WebAppz provide sound technical build but offered substantial support and consultation about the project as a whole, essential to us as an organisation embarking upon a large IT project for the first time.  It was clear through out the project that WebAppz understood the processes within our business which enabled them to deliver to our requirements and beyond.  We look forward to our long term relationship with WebAppz as our key IT partner.

Sally Boole, Assured Food Standards